Official Partner
Current
- Start
- Jul 2024
- Value / yr
- ~€1.9M/yr
- Total value
- N/A
- Expiry
- —
Carlsberg
Alcohol
6 placements tracked.
Official Partner
Current
- Start
- Dec 2023
- Value / yr
- ~€23.6M/yr
- Total value
- €236M
- Expiry
- 2034
Official Partner
Expired
- Start
- Jul 2011
- Value / yr
- —
- Total value
- N/A
- Expiry
- 2018
Front of Shirt Sponsor
Expired
- Start
- Jan 2007
- Value / yr
- €8.5M/yr
- Total value
- €25.5M
- Expiry
- 2010
Front of Shirt Sponsor
Expired
- Start
- Jan 2004
- Value / yr
- —
- Total value
- N/A
- Expiry
- 2007
Front of Shirt Sponsor
Expired
- Start
- May 1992
- Value / yr
- —
- Total value
- N/A
- Expiry
- 2004
| Category | Club | Status | Start | Value/yr | Total Value | Expiry | |
|---|---|---|---|---|---|---|---|
| Official Partner |  Aston Villa FC | Current | Jul 2024 | ~€1.9M/yr | N/A | — | |
| Official Partner |  Liverpool FC | Current | Dec 2023 | ~€23.6M/yr | €236M | 2034 | |
| Official Partner |  Juventus FC | Expired | Jul 2011 | — | N/A | 2018 | |
| Front of Shirt Sponsor | Liverpool FC | Expired | Jan 2007 | €8.5M/yr | €25.5M | 2010 | |
| Front of Shirt Sponsor | Liverpool FC | Expired | Jan 2004 | — | N/A | 2007 | |
| Front of Shirt Sponsor | Liverpool FC | Expired | May 1992 | — | N/A | 2004 |