Kit Manufacturer2027
- Start
- Jul 2019
- Value / yr
- €51.0M/yr
- Total value
- €408M
Juventus FC
Serie A · Italy
Money league
#16
Commercial revenue (24/25)
€160M
Revenue growth
-20.4%
Deal activity
26 current
1 upcoming
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Create free account →Current sponsorship deals
Total revenue 25/26
€108M/yr
Total current sponsorship value
€624M
Median expiry year
2028
Previewing 26 deals.
Front of Shirt Sponsor2028
- Start
- May 2025
- Value / yr
- €19.0M/yr
- Total value
- €69.0M
Front of Shirt Sponsor2028
- Start
- May 2025
- Value / yr
- €2.2M/yr
- Total value
- €6.6M
Sleeve SponsorLocked
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Stadium Naming SponsorLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Regional PartnerLocked
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Regional PartnerLocked
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Regional PartnerLocked
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Regional PartnerLocked
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Other PartnersLocked
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Other PartnersLocked
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Other PartnersLocked
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| Category | Sponsor | Start | Value/yr | Total Value | Expiry | |
|---|---|---|---|---|---|---|
| Kit Manufacturer | Adidas | Jul 2019 | €51.0M/yr | €408M | 2027 | |
| Front of Shirt Sponsor | Jeep | May 2025 | €19.0M/yr | €69.0M | 2028 | |
| Front of Shirt Sponsor | Visit Detroit | May 2025 | €2.2M/yr | €6.6M | 2028 | |
| Sleeve Sponsor | WhiteBIT | Locked date | Locked value | Locked total | Locked | |
| Stadium Naming Sponsor | Allianz | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Buddy UniCredit | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Nexen Tire | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Football Exchange | Locked date | Locked value | Locked total | Locked | |
| Official Partner | PRIME | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Socios.com | Locked date | Locked value | Locked total | Locked | |
| Official Partner | DAZN | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Ganten | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Balocco | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Stanley 1913 | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Caffè Vergnano | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Picus Security | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Giorgio Armani | Locked date | Locked value | Locked total | Locked | |
| Official Partner | WTW | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Heineken | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | XTRADE | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | VERSUSBet | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Khelraja & Ekings | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Two Circles | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Ricoh | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Sixtus Italia | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Technogym | Locked date | Locked value | Locked total | Locked |
Upcoming deals
Sponsorship history by category
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