Kit Manufacturer2030
- Start
- Aug 2025
- Value / yr
- €72.0M/yr
- Total value
- €360M
Liverpool FC
Premier League · England
Money league
#5
Commercial revenue (24/25)
€366M
Revenue growth
+6.7%
Deal activity
30 current
1 upcoming
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Create free account →Current sponsorship deals
Total revenue 25/26
€329M/yr
Total current sponsorship value
€938M
Median expiry year
2027
Previewing 30 deals.
Front of Shirt Sponsor2027
- Start
- Jul 2023
- Value / yr
- €60.0M/yr
- Total value
- €240M
Sleeve Sponsor2027
- Start
- Jul 2023
- Value / yr
- €17.3M/yr
- Total value
- €69.0M
Training Kit SponsorLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Other PartnersLocked
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| Category | Sponsor | Start | Value/yr | Total Value | Expiry | |
|---|---|---|---|---|---|---|
| Kit Manufacturer | Adidas | Aug 2025 | €72.0M/yr | €360M | 2030 | |
| Front of Shirt Sponsor | Standard Chartered | Jul 2023 | €60.0M/yr | €240M | 2027 | |
| Sleeve Sponsor | Expedia | Jul 2023 | €17.3M/yr | €69.0M | 2027 | |
| Training Kit Sponsor | AXA | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Carlsberg | Locked date | Locked value | Locked total | Locked | |
| Official Partner | PayPal | Locked date | Locked value | Locked total | Locked | |
| Official Partner | EC Markets | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Tommy Hilfiger | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Visit Maldives | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Japan Airlines | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Google Pixel | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Peloton | Locked date | Locked value | Locked total | Locked | |
| Official Partner | EA Sports | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Kodansha | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Lucozade | Locked date | Locked value | Locked total | Locked | |
| Official Partner | SAS | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Trimble | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Strauss | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Haier | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Husqvarna | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Orion Innovation | Locked date | Locked value | Locked total | Locked | |
| Official Partner | UPS | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Wasabi | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Extreme Networks | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Coca-Cola | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Sportium | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Ladbrokes | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Cadbury | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Interwetten | Locked date | Locked value | Locked total | Locked | |
| Other Partners | Nivea Men | Locked date | Locked value | Locked total | Locked |
Upcoming deals
Sponsorship history by category
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