Kit Manufacturer2028
- Start
- Jul 2020
- Value / yr
- €120M/yr
- Total value
- €1.1B
Real Madrid CF
La Liga · Spain
Money league
#1
Commercial revenue (24/25)
€594M
Revenue growth
+23.2%
Deal activity
39 current
1 upcoming
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Get Pro access →Current sponsorship deals
Total revenue 25/26
€308M/yr
Total current sponsorship value
€1.5B
Median expiry year
2027
Previewing 39 deals.
Front of Shirt Sponsor2026
- Start
- Jul 2022
- Value / yr
- €70.0M/yr
- Total value
- €280M
Sleeve Sponsor2027
- Start
- Feb 2024
- Value / yr
- €15.0M/yr
- Total value
- €45.0M
Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Official PartnerLocked
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Regional PartnerLocked
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Regional PartnerLocked
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Regional PartnerLocked
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Regional PartnerLocked
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| Category | Sponsor | Start | Value/yr | Total Value | Expiry | |
|---|---|---|---|---|---|---|
| Kit Manufacturer | Adidas | Jul 2020 | €120M/yr | €1.1B | 2028 | |
| Front of Shirt Sponsor | Emirates | Jul 2022 | €70.0M/yr | €280M | 2026 | |
| Sleeve Sponsor | HP Inc. | Feb 2024 | €15.0M/yr | €45.0M | 2027 | |
| Official Partner | Visit Dubai | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Mahou | Locked date | Locked value | Locked total | Locked | |
| Official Partner | EA Sports | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Linglong Tire | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Roborock | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Melitta | Locked date | Locked value | Locked total | Locked | |
| Official Partner | BMW | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Nivea Men | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Adobe | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Louis Vuitton | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Kress / Worx (Positec) | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Abbott | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Softtek | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Cisco | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Daktronics | Locked date | Locked value | Locked total | Locked | |
| Official Partner | Canon Medical Systems | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Orange | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | SportyBet | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Kaiyun Sports | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Afrika Banque | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Unicaja | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Ouro | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Volt | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Solán de Cabras | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Bantrab | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | VERSUSBet | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | SAIB | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Codere | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Coca-Cola | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Hisense | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Reale Seguros | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Corpay | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Porcelanosa | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Sanitas | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | HTH (Hua Ti Hui) | Locked date | Locked value | Locked total | Locked | |
| Regional Partner | Grupo ATValor | Locked date | Locked value | Locked total | Locked |
Upcoming deals
Sponsorship history by category
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